OK, you’ve all heard the line before, but do you get the context? Robert Duvall plays man-among-men Lt. Col. Kilgore in “Apocalypse Now”. In the heat of battle, shirt off with utter nonchalance to the chaos of war all around him, he so calmly yet with full braggadocio spouts off on the beauty and charm of the most deadly of incendiaries used in Vietnam.

The line’s been used for nearly every type of odor, usually offensive, but it’s a sign of machismo and makes you feel good just to be able to say it. After all, we all have a little Kilgore in us.